Alumni Spotlight
Echeveria: Collaborating with Air France to Celebrate Mother’s Day with a Sustainable Twist
Source: Echeveria on Facebook
Mother's Day is a special occasion to honor the strength, love, and resilience of mothers around the world. This year, Echeveria, in collaboration with Air France, took this celebration to new heights with an innovative and sustainable project at Beirut Rafic Hariri International Airport.
This project with Air France was a 170 x 55cm stand made entirely of succulents and dried flowers to symbolize the everlasting strength and resilience of mothers around the world.
Air France chose us as a sustainable alternative to flowers and a much more powerful message holders. Since succulents do not perish like flowers.
The stand was displayed for mother's day in Beirut Rafic Hariri's international Airport at check-ins. All the succulents were replanted after this event to be repurchased and give them a new life!