Incorporating Sustainability in Business Strategy for Long-term Success

Incorporating Sustainability in Business Strategy for Long-term Success

Have you noticed how “sustainability” is popping up everywhere these days? It’s not just a trendy buzzword anymore; it’s become a must-have component in the business world. With the planet facing challenges like climate change, resource scarcity, and social inequality, it’s high time businesses step up and play their part in creating a more sustainable future. So, let’s dive into why sustainable practices are so important, shine a spotlight on some businesses doing it right, and give you some practical steps to make your business more sustainable.

Why Should Businesses Care About Sustainability?

Well, sustainability is all about ensuring we meet our needs today without messing things up for future generations. For businesses, this means finding a balance between making a profit, being socially responsible, and caring for the environment. Plus, adopting sustainable practices can actually be good for business – it can help cut costs, boost your brand’s reputation, attract top talent, and even drive innovation.

Businesses That Are Rocking Sustainability

There are some businesses out there that have really embraced sustainability and are seeing great results. What’s even more exciting is that these businesses have taken part in our programs, further solidifying their commitment to sustainable practices. Let’s take a closer look at three of them:

YAKIN Design

First up is YAKIN Design, a participant in the Lebanese Growth Accelerator: LAU Innovate Accelerator (LGA) 2022 program. This female-led studio is on a mission to redefine the approach to design in the Middle East. They focus on smart flat-packing techniques and use eco-conscious materials throughout the production process. Their products are FSC© certified, and they’re committed to contributing to saving the planet. Plus, they donate 5% of their proceeds to planting trees in Lebanon. Talk about making a difference!

L’artisan du Liban

Next up, we have L’artisan du Liban, a proud participant of the LGA 2021 program. This non-profit organization works towards a more just and humane world. They support the social and economic development of local Lebanese artisans by providing sustainable solutions that help preserve the cultural traditions of craft. Since their creation, they’ve supported more than 1000 artisans across Lebanon, many in remote rural areas, and saved several crafts from extinction. How cool is that?


Finally, let’s talk about KujaEcoPads, a company that was part of our HMN Cycle 1 2022 program. This company produces 100% biodegradable sanitary pads at affordable prices, enabling girls throughout Cameroon to manage their periods in a dignified manner and stay in school. They also hold workshops to promote menstrual hygiene and break the taboo around menstruation. Plus, they measure their impact on health, community, and the environment based on the UN SDGs. Now that’s what we call making a sustainable impact!

Want to discover more teams that are making an impact? Check out other teams here.


How Can Your Business Become More Sustainable?


  1. Understand Your Impact: First off, you need to understand your current environmental and social impact. You might want to conduct a sustainability audit or lifecycle assessment.
  2. Set Clear Goals: Once you know your impact, you can set clear sustainability goals. Make sure they’re specific, measurable, achievable, relevant, and time-bound (or SMART, as the cool kids say).
  3. Develop a Strategy: Next, you need a strategy to achieve your goals. This could involve improving energy efficiency, reducing waste, sourcing materials more sustainably, or improving working conditions.
  4. Engage Stakeholders: Don’t forget to get everyone involved in your sustainability efforts. This includes employees, customers, suppliers, investors, and the local community.


Wrapping It Up

Incorporating sustainability into your business strategy isn’t just about doing good for the planet, it’s also about long-term business success. By understanding your impact, setting clear goals, developing a strategy, engaging stakeholders, and measuring progress, your business can thrive in a sustainable way.

So, why not give it a try? Your business, your customers, and the planet will thank you. Want to stay updated with more insights and stories like these? Subscribe to our newsletter!